Preselling
The only way to get to the top in internet marketing.
What is Preselling? The best way to help you understand the concept is to download this... "Make Your Content PREsell!" ("MYCPS!") is the ONLY book of its kind. And guess what? The Only Book Of Its Kind Is Now FREE! There are, of course, hundreds of books thatteach you how to write, the classic being... ----------------------- "The Elements of Style" by William Strunk Jr ----------------------- Only two problems with these "general writing" books... 1) They are so dry as to be almost unreadable. Medicaltextbooks are easier to read! ;-) 2) They have almost nothing to do with the REAL world. -----SIDEBAR----- There is a certain irony about these books.After all, if there were truly written well,they'd COMMUNICATE far more effectively. After all, THAT is the point of writing. How well does MYCPS! communicate? Take a look...
Make Your Content PREsell is a wonderful communication tool
whether you want to teach the kids how to communicate or if you need to write a preselling ad for the net "MYCPS" covers it all.
-----SIDEBAR----- Besides all the books on "general writing," there must be thousands MORE on how to write "sales copy."
Our own - Make Your Words Sell! continues to be a favorite!
And that's great, if you have something to sell. Even then, the power of C-T-P-M has established that SELLING comes after PREselling... Check out C-T-P-M here: Yes indeed... thousands of books about all kinds of writing. But MYCPS! is the ONLY book of its kind. It shows you, stepby step, clearly... 1) how to write to COMMUNICATE 2) how to develop your own "voice" with flair and substance 3) how to spin your site/biz/SELF into a unique position 4) how to HONESTLY convince people to trust and like you. No other book in the world shows you how to do this. So... Why is THAT so important? Glad you asked... Without The Right Skills, You're Doomed The Web is a communication medium. Let's be more precise... The Web is a TEXT communication medium. For the next 10 years (at least), text will remain THE way to communicate. During that time, you will make or break your business success, and very possibly your future. -----SIDEBAR----Yes, The Web *is* a TEXT communicationmedium. "Text rules," and it will rule for AT LEAST 10 more years. Sure, high-speed access has finally reached the 50% mark. But, as I predicted years ago, it's taken much longer than anyone else was projecting. Now... It will accelerate. And as the developedworld becomes more and more of a 24 x 7high-speed world, visual technologies willbecome more important (an interestingchallenge for today's Search Engines). But never, never, NEVER forget... The Internet is *NOT* Microsoft or AOL orCNN. It's not the Fortune 500, at all. So WHAT IS the "real Internet"? It's the millions of small business people,the countless "islands of expertise." It's YOU. Together, the tens of millions of smallbusiness people provide the Web with thediversity that makes it such a beautiful,rich experience. Sure, CNN will be full-video in 5 years. But I can ALREADY watch TV! Sure, the "BIGCOs" of the world are movingtheir current business online, and willbecome progressively more visually oriented.But that reduces the Net to a more efficientcatalog or a faster way to do business. Small business people will remain thebackbone, the real reason for the Net to even exist. And THAT Internet will STAY text-based for at least 10 years, likely much longer.-----SIDEBAR---- Phew, glad I got THAT off my chest. Now, where was I? Oh yes, the Web is a TEXT communication medium. However... Somewhere along the way, we have become obsessed with everything except how to write that TEXT. I can't overemphasize its supreme importance. ANYONE who communicates on the Net, even if it's only via e-mail, NEEDSthis book. (It is "#1 must reading" for our support staff.) In truth, it's not ONLY for online marketers... EVERYONE needs this book. EVERYONE. If you don't insist that your children READ this book,you're doing them a disservice. If you don't tell YOURaudience the same thing, you're doing THEM a disservice. Ditto for the children of your audience! As I said above, MYCPS! shows you, step by step, clearly... 1) how to write to COMMUNICATE 2) how to develop your own "voice" with flair and substance 3) how to spin your site/biz/self into a unique position 4) how to honestly convince people to trust and like you. No other book in the world shows you how to do this. Welive in a world where communication is the #1 skill set ofvalue. Without that skill, you're doomed. THAT is why this book is so important. And THAT is why I call this book... ----------3--- ------- "One Heck Of A Paddle" That state of writing in the English world is absolutely abysmal. And there is no reason for it. If anything is holding small business back on the Internet, it's writing. Most small businesses can't afford to hire a writer. And most small business people can't write. So where does that leave them on the Web, where the written word is king? It leaves them up a certain creek, without a paddle. Well, MYCPS! is one heck of a paddle. When we think of "writing," we think of Hemingway. But... Hemingway had a gift. PREselling is not a gift. PREselling does not REQUIRE a gift. PREselling is a skill you can ACQUIRE. MYCPS! helps you acquire the PREselling writing skill. It can help EVERYONE acquire the skill. And I do mean EVERYONE.----- Which brings me to where this book belongs... In YOUR hands. Do yourself a favor and check out
Making Your Content Presell. Do yourself a favor, do the kids a favor and get a copy now!
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